Pricing · Proposed · from the rate card, 12 Oct
Start free. See what Pro will add.
Free covers the setup and the monthly allowance below. Pro is a monthly plan at the rate-card price. Plans, credits and top-ups are not on sale yet.
Planned Not on sale yet. Plans, credits and top-ups cannot be bought today. The numbers below are the rate card. Credit amounts are set when the wallet goes live. Until then the free pages and tools stay open to everyone.
Founder plans
The same structure for every founder.
Founder plans
Free
₹0 a month
| Brands | 1 |
|---|---|
| Stores | 1 |
| Products, across stores | 20 |
| Peers | 3 |
| Unit Economics saved plans | 2 |
| Reviews analysed a month | 300 |
| Framework runs a month | 1 |
Pro
₹3,499 a month, GST included
| Brands | 2 |
|---|---|
| Stores | 10 |
| Products, across stores | 200 |
| Peers | 30 |
| Unit Economics saved plans | Unlimited |
| Reviews analysed a month | 6,000 |
| Also included | More depth, as it is verified |
Analyst plans
The Programme sets your rate, not a separate plan.
Analyst plans
Free
₹0 a month
| Subcategories | 2 |
|---|---|
| Brands, with all their reviews | 6 |
| Shelf slices a month | 20 |
| Reports published a month | 1 |
| Framework runs a month | 2, Gap or JTBD only |
Pro
₹3,499 a month, GST included
| Subcategories | 20 |
|---|---|
| Brands, with all their reviews | 200 |
| Shelf slices a month | Unlimited |
| Reports published a month | 5 |
| Also included | More depth, as it is verified |
Always free, no account
These stay free and open to read.
Always free, no account
Category LensLive
Read any category.
Unit EconomicsLive
The try-out with sample inputs.
Answers, Insights, Reports
Read all of it.
How credits will work
One balance for runs that cost us to run. Planned, not live.
How credits will work
| Step | What happens | Amount |
|---|---|---|
| 1. Sign up | You will get a monthly credit grant, released in four weekly parts | Set by the rate card |
| 2. Run a capability | The cost in credits will be shown before you confirm | Per capability, set by the rate card |
| 3. Top up | You will be able to buy credits when your balance runs low | Set by the rate card |
| 4. Pro | The monthly plan above | ₹3,499 a month, GST included |
| 5. Programme pass | Analysts who pass will pay a lower rate per credit while the pass is active | Set by the rate card |
What costs credits
Only work that costs us to run. The cost of each is set per capability, not as one price.
| Capability | Who uses it | Credits per run |
|---|---|---|
| AI and framework runs | Founders and analysts | Set by the rate card |
| Catalog scrapes | Founders | Set by the rate card |
| Publishing and reports | Analysts | Set by the rate card |
Questions people ask
Questions people ask
- Do I need a card to start?
- No. The free pages and tools need no card or account.
- Can I see the cost before I run something?
- Once credits are on sale, yes: every paid run will show its cost first, be held at the start, be charged when it succeeds and be released if it fails.
- Do credits expire?
- The planned rule: unused monthly balance rolls over to the next month, the unused balance expires at the end of the quarter, and your balance never goes below zero.
- Is there a plan for analysts in the Programme?
- There is no separate plan price. Once credits are on sale, an analyst who passes will pay a lower rate per credit while the pass is active.