The Personal Care intelligence you'd hire an analyst for — without the call.
Decide price, channel and the next launch with three things in one place: unit economics across your channels, dated category events from Indian business news, and what buyers praise and complain about in reviews. For Indian consumer brands and the consultants who advise them.
Start with the tools,
not a demo.
Try the tools first. They are free, and nothing asks for an email until you choose to save or submit.
Unit Economics Planner
Model CM1, CM2, LTV:CAC, and payback periods across Amazon, Flipkart, Nykaa, Meesho and your own D2C website. Scenarios are free to run. Saving a plan needs a sign-in.
Growth Diagnostic
15-question self-assessment scoring your brand across 5 dimensions: product, pricing, channel, marketing, and financial. Get a rule-based scorecard instantly.
Consumer Quizzes
Test how well your team actually understands your buyer. Quizzes for Indian male consumers, Tier-2 women, Gen Z beauty, and health-conscious buyers.
Peer Benchmarking
A demo on sample data: see how a cluster of comparable SMEs compares on margins, costs and market share. Z-score variance vs. peer mean, quadrant-mapped.
Beyond the tools:
The D2C Intelligence Layer
Beyond the calculators: what is happening in your category, and what buyers say about the products in it.
Know your category
Lens — Category Events
Category events from Indian business news—dated and sourced. Funding rounds, acquisitions, IPO filings, capex and policy changes, each linked to the article it came from.
Regional Demand
Where goods move between states, from the government's E-Way Bill series, open to everyone. Demand forecasts for each category and state are for paid accounts.
Buyer Feedback
What buyers praise and complain about, feature by feature, read from product reviews in personal care and apparel. Sign in to read it.
Applied to your brand
Brand Diagnosis
Five flags on your products: pricing, design, marketing, variants and channel, each with a next step. Peer comparison uses a sample benchmark for now.
For analysts
Explore, shelf and reports
Explore reviews by category, save slices to a shelf, compose a report, and publish it once a peer has approved it.
Coming next: Price benchmarks by platform and category · A weekly category summary by email
Designed for the
Indian D2C ecosystem.
Founders
Running one or two D2C brands. Need unit economics that match how customers actually buy across channels—and a dated, sourced view of what moved in their category.
CAs & Consultants
Advising several brands. Need to switch context fast without losing depth. Use the free tools and the Lens category view for each client, and sign in for the heavier work.
Analysts
Tracking a sector for a fund or research desk. Explore reviews and category data, build reports, and publish once a peer approves. Apply through our Analyst Programme.
Start free.
Pay for heavier work.
The tools are free to try. Heavier work will run on prepaid credits. Credit prices are not set yet.
Free today
No sign-in needed to start.
- Unit economics scenarios you build yourself
- The Growth Diagnostic and the consumer quizzes
- Lens category pages and the observed regional demand series
- Founders Desk answers
Credits for heavier work
Prepaid credits instead of a plan you choose first. When the wallet is empty, a run does not start.
- Saving your work
- Demand forecasts, per category and region
- Brand analysis in Diagnosis, per product
- Publishing a report, after a peer approves it
For regular use
A lower credit rate for people who use Sylvr every week.
- A subscription that bundles credits at a lower rate
- Passing the Analyst Programme lowers your rate while the pass is active
Analyst Programme
MBA/PGDM graduates apply, deliver a sample category briefing, and on passing the assessment buy credits at a lower rate while the pass is active.
Data API & private network
Brands, consulting firms, agencies and NBFCs who need Sylvr data through an API, or deployed inside their own network, are handled as an enquiry rather than a plan.
Start with the question
that brought you here.
Start with the unit economics planner, or with a category you need to understand fast. Either way, the first step is free.