The intelligence you'd hire an analyst for on Instamart — without the call.
Get unit economics across every channel, analyst-structured category events, and peer benchmarks against brands you actually compete with. Built specifically for the Indian context.
Start with the tools,
not a demo.
We believe in showing value before asking for an email. Our core diagnostic tools are anonymous and free to use right now.
Unit Economics Planner
Model CM1, CM2, LTV:CAC, and payback periods across Amazon, Nykaa, Flipkart, Meesho, Blinkit, Zepto, and your D2C store (Shopify). Paste any product URL to auto-fill data.
Growth Diagnostic
8-minute self-assessment scoring your brand across 5 dimensions: product, pricing, channel, marketing, and financial. Get a rule-based scorecard instantly.
Consumer Quizzes
Test how well your team actually understands your buyer. Quizzes for Indian male consumers, Tier-2 women, Gen Z beauty, and health-conscious buyers.
Beyond the tools:
The D2C Intelligence Layer
What subscribers get goes beyond calculations. We provide the structured, analyst-curated context you need to win in the Indian market.
Lens — Category Intelligence
Funding rounds, M&A, IPO filings, capex commitments, and policy changes—structured by analysts. No item reaches you without a human review step.
Price Benchmarks
P10–P90 price distribution across Amazon, Nykaa, Flipkart, Meesho, and quick-commerce. Refreshed every 72 hours to stop you from pricing in the dark.
Brand Diagnosis
Five-flag analysis (pricing, design, marketing, variant, channel) benchmarked against real category peer cohorts. Know exactly where you lag.
Cohort Intelligence
Reviewer clustering by feature-expectation type. Understand if your next launch should be fragrance-first or ingredient-conscious before you build it.
Weekly Digest
Every Monday at 07:00 IST, structured category intelligence delivered via email or WhatsApp. Stay ahead without the manual tracking.
Designed for the
Indian D2C ecosystem.
Founders
Running one or two D2C brands. Need unit economics that match how customers actually buy across channels—and a Monday-morning view of what moved in the category.
CAs & Consultants
Advising 10–20+ brands. Need to switch context fast without losing depth. Get unlimited tracked brands, full category coverage, and MCA financial profiles.
Analysts
Tracking a sector for a fund or research desk. Use the structured event corpus, propose hypotheses, and build a public record via our Analyst Programme.
Simple, transparent
pricing
Start free and scale as you grow. Built specifically for the Indian market. All prices include GST.
Free
For individual founders and exploration
- Anonymous tool use
- 90-day Lens window
- 5 AI credits / month
- Weekly Digest (7-day delay)
- Basic peer benchmarks
Grow
For founders scaling their brands
- 15 brands tracked
- 365-day Lens window
- 20 AI credits / month
- P10–P90 price benchmarks
- Real-time Weekly Digest
- AI Diagnostic report
- WhatsApp Sync
Pro
For CAs, consultants, and agencies
- Unlimited brands tracked
- Unlimited AI credits
- 180-day Lens window
- MCA financial profiles
- Portfolio dashboard
- Priority analyst support
- Custom cohort builder
Analyst Programme
MBA/PGDM graduates can apply for Pro access at no charge in exchange for publishing bi-weekly category briefings. Help build the Indian D2C event corpus.
Start with the question
that brought you here.
Most visitors start with the unit economics planner. Some start with a category they need to understand fast. Either way, the first step is free.