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Simulate 100 orders under
Business Scenario 1 ▾
Business Scenario 1
Business Scenario 2
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1
Add stores & channel mix
2
Add SKUs & COGS
3
Set bundles & mix
4
Add sources & CAC
5
Set return rate
6
Review results
Your Store(s)
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Channel mix
Total: 100% — ready ✓
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Popular Bundle(s)
No bundles assigned yet
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Bundle% Share
Total: 0% — assign bundles
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Source(s)
No sources added yet
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Source type
Source
Visitors
₹/order
Total: 0%
Avg. CAC (blended) ₹0
Flt
Fulfilment terms
Admin defaults · toggle to override all scenarios
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ℹ Admin defaults apply. Toggle below if you have negotiated custom terms.
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Cost item
Default
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Return rate Category: <22% = ok
18%
0–15% best 15–22% ok 22–30% watch 30%+ high risk
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Select a store above to configure its bundles, sources and fulfilment
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Retention
Brand-level  all stores  per scenario
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Come back within a year
35%
Buy again how often
2.4×
Stay a customer for
18 mo
Customer LTV ₹2,091 · LTV:CAC 3.2×
SKUs / Bundle(s)
Kurta Collection Kit ×
Palazzo Value Set ×
Travel Essentials ×
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Portfolio · 100 orders blended across all stores
COGS from SKU inputs · channel mix from stores · return rate per store
Contribution margin (CM2)
₹28,400
after COGS, fulfilment & ads · 100 orders
25–40% norm → in range
LTV : CAC ratio
3.2×
healthy above 3× · 35% repeat
above 3× threshold
Blended ROAS
3.9×
net rev from ads ÷ total ad spend
2.4–4.0× norm → top quartile
CAC (blended)
₹654 ⌄
tap for source breakdown
₹400–600 norm → at median
Return rate (blended)
18%
weighted avg across all stores
15–22% ok → below median
CAC payback period
4.1 mo
months until customer pays back CAC
under 4 mo = strong
Blended CAC across all stores & sources
Google Search 25%₹420
Meta Ads 35%₹780
Influencer 10%₹1,100
Organic 30%₹0
Avg. across all sources₹654
COGS — computed from SKU inputs × bundle & channel mix
Blended COGS per order: ₹0 COGS per 100 orders: ₹0 0/0 SKUs have COGS
Business Scenario 1 vs. Business Scenario 2 portfolio · 100 orders each
● Scenario 1
● Scenario 2
Δ delta
Contribution margin (CM2)₹28,400₹31,200+₹2,800 ↑
Blended ROAS3.9×3.1×−0.8× ↓
CAC (blended)₹654₹1,050+₹396 ↑
Return rate18%24%+6pp ↑
LTV : CAC ratio3.2×2.1×−1.1× ↓
CAC payback period4.1 mo6.8 mo+2.7 mo ↑
Where the money goes — per bundle sold
Cashflow waterfall
T = order date  ·  negative values leave your account  ·  positive values arrive  ·  timeline shows typical settlement cycle
Select a store above to view its cashflow