Operations
Working Capital for Indian D2C Brands — The Cash Conversion Cycle
Model this for your store in the Unit Economics Planner.
Channel settlement timelines
D2C (Razorpay): T+3–7
Amazon India: T+14–21
Flipkart: T+15–22
Nykaa: T+20–30
Blinkit/Zepto/Instamart: T+15
Myntra: T+25–35
For a multi-channel brand, blended DSO sits at 18–25 days.
The trap
Founders model profitability without modelling cash. A brand growing 80% YoY needs working capital growing 80% YoY too — inventory + marketing spend lead revenue by 30–45 days. The Sylvr UEP cashflow waterfall makes this visible at the store level.
Frequently asked questions
How much working capital does a D2C brand need?↓
Roughly 75–100 days of revenue tied up at any time across inventory, AR, and pre-paid marketing. Subscription brands need less; quick-commerce-heavy brands need more.
Are receivables-financing solutions worth it?↓
For brands with >₹10Cr ARR and reliable marketplace receivables, yes. Tata Capital, KredX, and Indifi offer working-capital lines against marketplace receivables at 12–16% annualised.
Does subscription help working capital?↓
Yes — pre-paid quarterly subscriptions are the cleanest working-capital improvement for repeat-purchase D2C.