Channel Economics

Amazon FBA vs Easy Ship for Indian D2C Brands — Cost Comparison 2026

FBA is ₹15–35 more expensive per unit than Easy Ship for typical D2C beauty SKUs, but delivers Prime badge + 2-day delivery + higher conversion. The net unit economics usually favor FBA at sustained volume; Easy Ship wins below ~2,000 units/month.

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FBA cost structure

Pick & pack: ₹15–₹35
Weight handling: ₹10–₹40 based on size and weight
Storage: ₹35–₹65/cubic foot/month
Removal / return processing: ₹20–₹40
Long-term storage surcharge after 180 days

When Easy Ship wins

Below ~2,000 units/month, your own warehouse + Easy Ship's pickup from your dock is materially cheaper. Above ~2,000 units, FBA's Prime conversion premium more than offsets the unit-cost gap.

Frequently asked questions

Does FBA actually lift conversion?↓

Yes — by 15–35% on Prime-eligible listings in competitive categories. The Prime badge is a strong trust signal for Indian Amazon buyers.

Can I do FBA and Easy Ship on the same SKU?↓

Yes — Amazon supports multi-channel fulfilment. Many brands FBA their hero SKUs and Easy Ship the long tail.

What's the FBA storage surcharge timeline?↓

Long-term storage surcharges apply after 180 days. Manage SKU velocity carefully — slow-moving SKUs in FBA become structurally unprofitable.

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